Have you ever been overwhelmed on a historical walking tour led by a traditional tourguide? Have you ever been led on a whirlwind tour where all sorts of monuments, statues and “sites of significance” have been pointed out to you, but when you got home, you couldn’t remember what was what? This presentation explores a case study of designing a dual experience audio walking tour. The audio (podcast format) episodes alternate between “Fictional Narrative” episodes based on real people and events and “Historical Notes” episodes. They are meant to be heard in place, along a 2 mile route of a historically significant, complex and factually dense town center, (Concord, MA) in advance of the 250th Anniversary of the Shot Heard Round the World. How does one optimize learning, engagement and understanding of a sense of place to a wide range of audiences?