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Friday, May 10 • 1:15pm - 2:45pm
Vision Crafting: The Elements and Practice of a Compelling Vision

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Creating a vision of an ideal future state is the most important activity a UX designer can participate in. At every level of the practice, creating a vision with and for the team is essential to inspire, ensure alignment, and drive progress. During this workshop, participants will examine the persuasiveness of a vision. They will use a framework to create a low-fidelity vision on the spot as practice for more intentional work with their teams. Finally, participants will unpack the importance of storytelling for any visioning process, with the opportunity to practice vision storytelling themselves. Participants will leave the workshop with a solid foundation of the constituent parts of a vision along with experience putting those parts into practice.

Speakers
avatar for Ira Cummings

Ira Cummings

Founder & Principal, Ira Cummings Studio
Ira F. Cummings is a user experience leader with over twenty years of experience. His current practice is focused on creating better experiences in healthcare, especially genomics and genetic testing. He has worked in-house and in an agency setting, partnering with stakeholders at... Read More →


Friday May 10, 2024 1:15pm - 2:45pm EDT
Liberty B/C