UXPA Boston Conference 2024

In this bite-sized ten-minute talk, we’ll embark on a journey beyond the familiar territory of iDesign and Airspace, exploring novel dimensions of beauty in contemporary product design. We’ll challenge the status quo of mass design, emphasizing the draw of unique and captivating aesthetics that resonate with users on an elemental level. Rediscover the realms where creativity and memory converge, as we revisit the idea of beauty and the evolving landscape of design today.