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Friday, May 10 • 10:30am - 11:15am
Mind the (maturity) gap: Building and scaling a UX research practice

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As you and your team start to think about increasing your ability to just “do UX,” there are a few things you must keep in mind, especially related to research and learning about your users. Depending on your organization's current UX maturity, this work requires a multi-disciplinary and systemic approach. And while it’s possible to get from zero buy-in to something greater than that, some executive willingness will be necessary to move all of this forward. But how do we even get to that point? In an extension of the “97 Things All UX Practitioners Should Know” chapter, learn more about how to build a research practice that broadens customer understanding and UX effectiveness in your organization.
Speakers
avatar for Matt DiGirolamo

Matt DiGirolamo

Manager, UX Research, TextNow
Matt DiGirolamo is a UX researcher, designer, teacher, and community leader in the Boston, Massachusetts, area. He is currently the manager of the User Experience Research Team at TextNow, where he is growing the craft. He received his BS in engineering psychology and biomedical engineering... Read More →

MDiGirolamo MindTheMaturityGapBuildingScalingUXR pdf
Friday May 10, 2024 10:30am - 11:15am EDT
Republic A/B
  Strategy & UX Entrepreneurship

Attendees (66)