UXPA Boston Conference 2024

This session will use real-life examples from our experience setting up and running our highly successful Design Partner Program. By aligning with design sprints and conducting micro sessions on a planned cadence with customers, we’re able to inject continuous discovery into the product release cycle that everyone can buy into. Session attendees will leave with the knowledge of how rapid research can accelerate product success, customer adoption, and accolades for your researchers and design team. We'll also cover tips and tricks for getting started with your own program.

Our Design Partner Programs (DPP) gather feedback from potential customers as part of product ideation and development. This accelerates the design iteration process, identifies, and resolves friction points, ensures a full understanding of user needs, and validates product-market fit. Using this process, we have built positive relationships and high impact products that design partners want to adopt when they are released.

We bring our cross-disciplinary peers in Design, Product Management and Engineering into the Design Partner sessions. The patterns we have developed for session planning and analysis allow us to quickly deliver actionable insights to the full team. As a result, we have increased internal team collaboration and engagement as well as maintaining a laser focus on customer wants and needs. Adopting the DPP methodology is a remarkably effective way to drive product quality, usability and convincingly demonstrate the value of UX research to your organization.