Conducting great research is only half the battle. If we want our insights to have impact we have to help others see what we see, so that they are inspired to take action. "Get to the Point!" is an insightful talk on the power of brevity, and how to say more by saying less. You’ll leave with practical strategies for crafting concise summaries that have big impact, as well as a new mindset around sharing information with others. Topics include:
- Clarity in, clarity out. Well-crafted research goals are the first step towards high-impact reports.
- Knowing your audience. How to distinguish what’s interesting to you from what’s influencing for them.
- The difference between simple and short. It’s not enough just to be brief. Your message has to quickly convey meaning.
- Addition by subtraction. How to amplify your signal by removing the noise.
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