Margot Bloomstein is an internationally acclaimed speaker, consultant, and one of the most prominent voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the web industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. As the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world for more than two decades. She developed the popular m
... Read moreTammy Coutts is a user experience professional who designs electronic health record (EHR) products at MEDITECH. Over her 30 year tenure at MEDITECH, she has seen shifts in the healthcare and EHR industry. The importance of usability, accessibility, and user research play a larger role in improving patient care and delivering efficient products for users.
Tammy holds a bachelor's degree from the University of Rhode Island, a user experience certificate from Bentley University and is a certified Visual Thinking Strategies (VTS) facilitator from the Hailey group. She also serves as the vice chair
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